Financial Executive Magazine

Financial Executive Magazine

Financial Executive Magazine

While sales and marketing are sometimes overseen by one professional in smaller business organizations, sales professionals generally focus on closing the deal, while marketing professionals have a broader perspective. involving the development of the overall strategy for sales, advertising and public relations.

Marketing and Sales Executive Jobs

“The objective of marketing management is to set a strategy that identifies customers and brings to their attention the company's goods and services,” states Michael Harkavy, author of 101 Careers: A Guide to the Fastest Growing Opportunities (John Wiley & Sons, Inc., 1999).

Marketing departments attract a highly motivated team of professionals. Marketing professionals research and monitor customer preferences and provide strategies on product development.